The Great RC Rescue

Shadedbox worked closely with The Ayzenberg Group and wrote, directed, and produced this “toymation” spot for the new Toy Story RC product.

Featured here is our director’s cut with child’s VO. Click to view the official release on youtube.

The project’s total shoot time was a little over 3 weeks. The local Los Angeles Salvation Armies and St.Vincent DePaul’s Society became great collaborators to find interesting props as we made over a dozen trips back and forth. Overall, we used over 400 books: fifteen of which were John Grisham novels, 3 varied sets of Encyclopedia Britannica, and 22 diet books. Unfortunately, 3 Baywatch, 1 Cyndi Lauper, and 4 Robocop VHS tapes were sacrificed in filming this project.

• Categories: Advertising / TV